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Nina Kraviz – The Mistress Of Her Own Myth

Nina Kraviz

Last month Resident Advisor, nowadays the essential online portal through which the various aspects and avenues of global dance culture can be explored, sparked something of a rumpus in DJ circles with their short film about Siberian DJ / producer Nina Kraviz, the first in their new Between The Beats series.

Following Nina throughout a run of gigs in Bulgaria, Belgium and Germany, and soundtracked by her own music, the piece provides a snapshot of life on the road for the touring DJ, with, in addition to the actual club appearances, its constant round of airports and hotels. It’s really well shot and edited, and the camera absolutely adores Nina, who, to state the glaringly obvious, is blessed with stunning natural beauty – and it’s this that lays at the very crux of the controversy.

Female DJ’s have always found themselves sexualised in a way that the men have never had to endure. This has warped people’s perceptions of many a DJ who just happened to be female. The fact that they’re described as a ‘female DJ’ in the first place muddies the waters, for the sex / physicality of the person has no bearing on their ability to do the job. Back when I started out, in the days when British DJ’s still used the microphone, there was a body of thought that said the lower male voice was the ‘more authentic’, and the higher female voice ‘just didn’t sound right’. This is something that went back to radio, which was dominated by male presenters. As a result, female DJ’s were largely regarded as a gimmick, a ‘dolly bird’ for the blokes to ogle over (at the extreme of this mentality you even had the ‘topless DJ’), and to be taken seriously, as someone who might actually know how to present music, was almost an impossibility.

Even now, the sexist fallout is apparent, women still afforded but a nominal role. Just look at any Top DJ lists and you’ll only find a token presence where the fairer sex is concerned. Sadly it’s often more about what she looks like than what she plays, and it must still be so difficult to break out of that stereotype and make it on your own terms if you’re born to have breasts rather than balls.

So when, in an otherwise thoughtful, somewhat pensive piece, with Nina musing on questions of illusion and loneliness, she allowed herself to be interviewed in a manner that many people would say played right into this stereotype, firstly bikini clad on a beach, but most contentiously, submerged in a bubble bath, she really set the cat amongst the pigeons.

YouTube Preview Image

http://www.youtube.com/watch?v=5TkSsq344K8

It certainly got people talking - the forum at Resident Advisor illustrating the split in opinion that ensued, some of the comments quite condemning, others supportive. There’s rarely a middle ground, although one post (by borstal-scum) summed up these polar extremes; “Can't decide if this is a sensitive portraiture of the alternately euphoric and melancholic lifestyle of a very good DJ and sensitive individual, or a crass, borderline sexist bit of promotion with some pretentious emoting and camera direction to give the illusion of gravitas? A bit of both, perhaps”.

Elsewhere, warehamtn took Nina to task, quoting her own words back at her; "'to be a woman, in this profession, is really not easy sometimes’ – (she) said pushing foam around lying naked in a bath... what’s Russian for irony Nina?”, whilst wnb20 questioned the motives of Resident Advisor in making the film in the first place; “the opening beach scene and hed kandi esq slow-mo shots of her back. Really necessary? It's basically saying she might be a good DJ, but we really like her because she's hot”. Regarding it as little more than trite titillation, chriswoodward remarked; “if Nuts magazine did DJ documentaries” and concluded that; “she should have just gone the whole hog and done it topless”.

Nina Kraviz bubble bath

On the other side of the debate Rory weighed in with: “In terms of the bathroom/beach shots, I think Nina has always seemed to embrace her sexuality as part of her personality. If she's comfortable with that I don't see that it was anyway degrading or that it detracts from her skills as a DJ and producer”. This was a point endorsed by ForeverDelayed; “The amount of beta males in here would be laughable if it wasn't so painfully endemic in the dance music scene. Nina is a great producer/DJ and also a gorgeous woman, who seems to have no problem embracing her sexuality, so why should you?” Over on YouTube fooze212 1 offered an insightful analysis: “I see these scenes as a type of commentary of the images and narrative that is surrounding Nina. I think she understands the myths and imagery that is being created around her as a person, and in fact this documentary debates those very illusions. I think this documentary is way smarter than just ‘showing some candy’. It recreates the myths and then debates them while still maintaining the illusion and sucking the viewer into it.”

View the whole Resident Advisor thread here:
http://www.residentadvisor.net/forum-read.aspx?id=225765

From the moment she steps behind a set of decks, Nina’s looks are always going to garner the attention of a great many people (and not just male, for she has that androgynous quality that attracts a more universal eye), so, in the furtherance of her career, how she deals with this is always going to be an issue. The main thing is that she deals with it on her own terms – that if there’s any manipulating to be done it’s by her, and not to her. She needs to be the mistress of her own myth, for this whole scrutiny is only going to get bigger and bigger, and the bigger it gets the more under the microscope she becomes. Nina is destined for DJ superstardom, if she really wants it – to put it in marketing terms, she’s the complete package.

MySpaceRocket

I should tell you, at this point, that I’ve followed Nina’s emergence with particular interest. Back in 2007 I issued her first single, when she was still a member of the Moscow-based dance act MySpaceRocket, on my short-lived B77 label (the only other B77 release being Sugardaddy’s ‘Hypnotise’, before the distribution company, Goya, unfortunately went belly up).

I’d met Nina in October 2006 when she was one of the participants who’d landed a place on the Red Bull Music Academy in Melbourne. She’d attended my lecture (which you can see here: http://www.redbullmusicacademy.com/lectures/greg-wilson--credit-to-the-edit), and immediately afterwards came over to talk to me. We spoke about New York Disco / Dance culture of the 70’s and early 80’s, and it was clear that this was someone who wasn’t just interested in making a career for herself as a DJ, but also immersing herself in the history surrounding it. She told me she’d originally moved to Moscow to study dentistry, but her heart was set on making the grade as a DJ and producer, specialising in House and Techno.

She played me a track she’d recorded with MySpaceRocket called ‘Amok’, and its brooding atmospherics, topped off by her sultry spoken word delivery, really caught my attention. This wasn’t the usual dance fare, but something refreshingly different that ticked all the boxes for inclusion on the new label I had in mind, which I’d wanted to span the dance spectrum, rather than confine itself to a narrow area. With Nina keen to collaborate, I suggested a 12” with the original version on one side and my own, which I put together from the stems, on the other. To tie-in with this piece I’ve just uploaded my version of ‘Amok’ onto SoundCloud:

MySpaceRocket feat Nina Kraviz 'Amok' (greg wilson version) by gregwilson

Further to this, whilst at home working on the track with the TV on, but turned down, I made the serendipitous discovery that the original of ‘Amok’ fitted hand in glove with the visuals from Norman McLaren’s groundbreaking ‘Pas De Deux’, an animation enhanced ballet from 1968, which had won numerous awards at the time, and picked up an Oscar nomination in the process. Combining these 2 elements as an audio / visual mash-up under the title of ‘Pas D’Amok’, a limited data disc, which also included both versions issued on the 12”, was put together for promotional purposes. Even though there was just over a minute’s difference in length between ‘Pas De Deux’ and ‘Amok’, there was a natural visual resolution as the audio concluded. You can watch it here:

YouTube Preview Image

http://www.youtube.com/watch?v=aglj45gvk1M

Having left MySpaceRocket, Nina went solo, finding the perfect fit with the independent UK based label Rekids, which had been formed by Matt Edwards (aka Radio Slave) and James Masters. Matt had also delivered a lecture of his own at the Melbourne Red Bull Academy. Nina’s Rekids debut in 2009 was ‘Pain In The Ass’, which was coupled on 12” with the x-rated ‘I’m Gonna Get You’, serving to crystalize her image as the femme fatale of the electronic dance world. She’s also issued material on a variety of other labels, and her first album, the self-titled ‘Nina Kraviz’, was released on Rekids last year.

In 2011 I was contacted by a European management company who handle some high-profile DJ’s. They were interested in adding Nina to their roster and emailed me asking for my thoughts, given that I’d previously worked with her. I replied as follows: “I think she could be huge. On a personal level, I just didn’t have the time to get really involved, although I completely understood her potential and had I been looking to manage someone she’d have been the perfect candidate. She’s smart, she knows her music and, quite obviously, she’s a marketing dream. I saw a YouTube clip of one of her tracks recently, which had a significant number of views (in the tens of thousands rather than the thousands) – it seemed to me that she’s really beginning to hit her stride, and I’d totally recommend that you sign her up, if that’s what you have in mind. The other person, apart from Nina, that made a big impression on me at the Red Bull Music Academy in Melbourne was Aloe Blacc, and just look how things have panned out for him”.

Since that time her stock has risen considerably, and she’s begun to acquire friends and supporters in high places, blogging for Hugo Boss (for whom she is now the face of their Deep Red fragrance campaign), whilst receiving the ‘Johnny Depp’ seal of approval when one of her tracks, ‘Taxi Talk’ was in a Beatport chart attributed to him last year. Nina is in great demand as a DJ, booked up for months in advance playing at clubs and events worldwide – between now and June she’s appearing in Germany, Japan, Australia, France, Ibiza, the UK and the US. Her online Boiler Room appearances have been watched by hundreds of thousands of people. Here’s the most recent, from Berlin last February:
https://www.youtube.com/watch?v=xogJgUteDAs

The Resident Advisor short will only enhance her status, the controversy surrounding it feeding into the growing Kraviz mythology, both personally orchestrated and organic, which now accompanies her career. She’s been dealt the exotic role of Siberian temptress, and, even though she might not have asked for it, how she plays it from here is crucial to her ambitions. She knows this better than anyone, which is why I’m confident she’ll find the right balance between the illusion and the reality. With all that’s happened in the past year, since her album was released, and with her fan base ever-growing at a rate of knots, the ante has been significantly upped in recent months.

Nina Kraviz by Zurich fan - March 13

Nina’s femininity is both her passport to fame and fortune and the stick with which she’ll be beaten. It’s clear from the Resident Advisor comments that she polarises opinion, but this is generally the case when anybody that’s a little bit different comes along and refuses to play by the established rules, resisting the pigeonholing that someone with a weaker will might yield to. I trust she’ll box clever, as she generally has so far – her desire to be regarded first and foremost as a DJ and producer to be reckoned with helping her avoid the pitfalls that she’ll continually encounter. There’s a price to be paid for desire – some can be cursed to be just too good looking. This she must both endure and explore.

Some will never give her credit, to them she’ll always be up behind the decks on false pretences, not because she’s a skilled DJ, but because she’s a pretty face. Others will tell her ‘if you say you want to be taken seriously don’t feed into the stereotypes’. They’ll wonder why she could have been so gullible as to let the big bad Resident Advisor talk her into bikini and bath. They’d no doubt like to wrap a worldly wise arm around her and keep her safe from harm, safe from herself, but I think it’s a serious misjudgement to assume that she’s some poor little lamb lost in the woods who doesn’t know what she’s doing, all naïve and ripe for exploitation.

Nina’s making her own statement, and regardless of whether or not you might agree with her, or even like the music she records and plays, she’s saying something – she’s causing a reaction and sparking debate. I find it refreshing that she often doesn’t do what people expect her to – in an ever more conformist world it’s reassuring to see anyone out there with maverick tendencies. I’m not saying that she doesn’t or won’t make errors of judgement, mistakes are a part of the journey, but remember, this is no wilting flower we’re talking about here, she’s big enough and ugly enough to take care of herself.

Nina Kraviz by Sebastien Cuvelier: www.sebweb.org

Photo credits:
Lead Image by Valentin Chalandon: https://www.facebook.com/ValentinChalandonPhotographie
Black & White image by by Sebastien Cuvelier: www.sebweb.org

Nina Kraviz Resident Advisor Page:
http://www.residentadvisor.net/dj/ninakraviz

*(added on 10.04.13) reflections on a whirlwind 48 hours in which the story went viral throughout the club community and beyond: http://www.gregwilson.co.uk/2013/04/nina-kraviz-bubblebathgate/

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58 Responses to Nina Kraviz – The Mistress Of Her Own Myth

  1. Amarantha April 8, 2013 at 2:04 pm #

    I have been wanting to read such an adequate and well-written article about this. I think the debate was sparked by the age-old underlying assumption that women's body/sexuality and their right to at the same time be taken seriously and to be respected do not go together. Moreover, if a DJ (needless to say this is not the only profession structured like this) is implicitly 'male,' then a woman will have to either try to get rid of her femininity in the business in order to try to fit into the male norm, or not, in which case the apparent contradiction of being both a woman and a DJ is symptomatically exposed in a huge thread of comments. Either way, she will find herself in a double bind. However Nina decides to find a balance in this mess is her decision. I can only be suspicious of myself when I find myself uncomfortable with the way in which she does this, not of her.

  2. Jessica Doyle April 8, 2013 at 3:38 pm #

    Really insightful piece!

    (via Facebook: https://www.facebook.com/DJGregWilson)

  3. Pjotr Ytschick April 8, 2013 at 3:38 pm #

    Interesting debate. The only snag with Nina K is that her talent as a selector and a producer more than justify the attention she receives. Her physical appearance is a bonus

    (via Facebook: https://www.facebook.com/DJGregWilson)

  4. Philippe Giron April 8, 2013 at 3:39 pm #

    After watching the video in question, I think it's the kind of thing I'd show to any girl who wants to be taken seriously in this game, as a "what not to do" kind of thing. I mean, in many ways, none of the things we see in this video are much glam.. no luxury hotels, no champagne on luxury airplanes, no big entourage, not even a manager in sight to help with her luggage. But that bath scene??? I mean, either she suggested it and in which case fair play, or she's not as clever you think to have gone with it.

    (via Facebook: https://www.facebook.com/DJGregWilson)

  5. Nick Navaro April 8, 2013 at 3:40 pm #

    I've interviewed Nina and like her, her "vibe" and her records (mixing not so great), after hearing her play in various countries around the globe. However, the bath tub scene was too much for me, couldn't help but laugh. Very nicely shot and edited but terrible direction. It's cool she has deep thoughts and is philosophical about the whole game. Philosophy is the true mark of an intelligent human.

    (via Facebook: https://www.facebook.com/DJGregWilson)

  6. Patrick Skeire April 8, 2013 at 3:40 pm #

    Especially as a producer she is top class. As a DJ, the fact she is gorgeous helps a lot...It would be hypocrite to state the opposite

    (via Facebook: https://www.facebook.com/DJGregWilson)

  7. Bob April 8, 2013 at 8:10 pm #

    "There's Something About Nina". It's a movie from a few years back. Go watch it.

  8. Rory April 8, 2013 at 10:31 pm #

    Really well written, balanced piece as usual Greg, and thanks for including my quote from RA. On reflection, having watched the piece again I do think the bath scene is over the top, but I stand by my comments. As you say, at least she's causing a debate and reaction rather than playing it safe. In the end I think her musical talent as a producer in particular (I do think she's a decent DJ but not outstanding) will ensure she remains at the top for a long time.

  9. TimC April 9, 2013 at 12:08 am #

    Very well written piece G, bath pic looks great, but the scene? she would have been better off without it. Mistake or not, it wont do her any harm in the long run, providing of course she delivers with her music.
    One to watch, perhaps.

  10. Balli April 9, 2013 at 2:19 am #

    my god. the "cute/sexy dancing" behind the decks made me cringe.

  11. Skin Deep April 9, 2013 at 3:24 am #

    I have seen Nina mistreated first hand (Boiler Room, WHP NYD, Manchester) by male audience members with one going as far as tapping her on the shoulder and call her "fit" or "pretty" mid set, causing her to take off her headphones and turn around. I can completely understand where she is coming from with her argument and personally think the bath scene was more of a statement from Nina herself than RA. Had a male artist been recorded in the bath it probably wouldn't even make the comments - unless it was Seth Troxler and a few fan girls had something to say, haha. Nina does it and the entire electronic dance community loses it's head. She threw the line and all the fish caught the bait. As Nina said on her Facebook page, many pop and hip-hop artists run around half naked in their music videos all the time, many of those artists are treated with great respect (Beyonce, for example.) Give Nina the respect she deserves as an artist and drop the "Female" part of her job title, it is simply DJ.

  12. Frank P April 9, 2013 at 3:49 am #

    Did you really mention the FAKE Johnny Depp Beatport chart? His chart was better than God's chart though.

  13. ed April 9, 2013 at 5:27 am #

    I have no problem with seeing a beautiful woman in a dj booth rocking a room. In fact I get excited because I'm forced to drop all judgement. I do have a problem when they try to use vanity to their advantage in a silly front cover Voguesque tragic-comedy like the one RA put together.
    I think RA did all other women djs, as beautiful as Nina, a diservice.
    Sure it was fun to watch, but that is all.

    This sadly was a a valuable missed opportunity for Nina.

  14. KR April 9, 2013 at 6:00 am #

    I saw her play at Stereosonic in Australia and I didn't really know who she was. But, as a long-time listener to dance music of all kinds, I have to say I lost interest in her set along the way. The transitions weren't really rolling and there was no build up or drop down to note. We stuck around the stage for the next act to come along but, that was the only reason. Since then, I've read a lot more about her and I can see why the discussions around this artist are on the rise. But, as far as talent goes, I think there are many more players in the industry that can work a crowd a lot better.

  15. WaxScientist April 9, 2013 at 8:00 am #

    Slices Feature Nina Kraviz

    http://www.youtube.com/watch?v=26Y0XYMNKpI

  16. Olly April 9, 2013 at 9:29 am #

    I loved this article. Really informative and interesting and the music is good too. I'm going to investigate further, i think...

  17. Colin Henderson April 9, 2013 at 10:10 am #

    Great tune selector......

    Her technical skills require a lot of work.....her mixing can be horrendously woeful at times.

    (eg: The ADE Bolier Room mix)

  18. better skin April 9, 2013 at 12:05 pm #

    Hi, thanks for sharing

  19. nadia April 9, 2013 at 12:58 pm #

    it ironic because in trying to steer aware from a 'female DJ' framing... you have framed Nina in a light that is exactly what you were avoiding......

  20. Samantha April 9, 2013 at 1:02 pm #

    This is a brilliant piece Greg! Skillfully thought out and beautifully written. Loved every word. And totally agree with you.

  21. James Booth April 9, 2013 at 1:04 pm #

    Why is this even an issue. I really sympathise with women in whatever profession as everything they do always comes back to this. The world views women's body's as a commodity, and that needs to change before we can move on. There's an inherent sexism here that seems to suggest that a woman should behave differently because she's a woman.

  22. Patrick April 9, 2013 at 1:30 pm #

    I think Greg is in love! And who could blame him? I'm not over-familiar with Nina's music, but don't we all use (or at least attempt to) what is innate in us to advance our careers and passions?

    It's as absurd to dismiss a female DJ for her beauty as it is to judge a male for his lack of it. It's all about the music, the performance and the mood they create.

    If someone as whole-hearted about music and culture as Greg salutes a kindred spirit, then the nay-sayers are on the wrong side of the debate.

  23. Ian April 9, 2013 at 2:50 pm #

    You could argue though that women are sexualised in many professions that are considered glamerous.

    Greg Wilson is acknowledging she is a great DJ, and that its a shame women DJ's are often sexualised, so him even making a comment about her looks is just fueling the debate that its about her appearance and not the music she plays, surely?

  24. secretmusician April 9, 2013 at 3:30 pm #

    Super fashionable shit. I feel hurt that underground musical scene becomes to be a part of cheap pop culture. Mediocre. How can they compare themselves with Grace Jones or Yoko Ono?

  25. Manfredi Romano April 9, 2013 at 4:25 pm #

    I think Nina has a great musical taste and knowledge, I don't care about the rest...

  26. Ze April 9, 2013 at 5:03 pm #

    On which planet do you live? Try going to clubs on some coast city or country...This naked chicks without any talent to beatmatch 2 tunes are playing everywhere...
    Fuck that shit...show your music keep your boobs for your boyfriend/girlfriend....
    There is a lot of quality female djs that have never taken their clothes for photo or video and yet no one knows about them because they didnt took off their clothes....

    Also if she had a quality music she wouldnt have to get naked...her music is far from "good" there is nothing special to and if that music was made by some random guy nobody would notice it....and thats a fact

  27. Ana Alice April 9, 2013 at 9:37 pm #

    On the other side of the debate Rory weighed in with: “In terms of the bathroom/beach shots, I think Nina has always seemed to embrace her sexuality as part of her personality. If she's comfortable with that I don't see that it was anyway degrading or that it detracts from her skills as a DJ and producer”. This was a point endorsed by ForeverDelayed (Rory's comment)

    Couldn't have said it ^^ better. She's a gorgeous human with a lot of talent -- I also doubt she ever shied away from her "sexuality" (if I were here, I wouldn't); She's pure art !!
    A great Dj/producer and beautiful and happy at what she does.. (the grooving part when she was playing with a backless shirt just shows to prove she enjoys what she does) -- good music makes me do the exact same thing.
    You go NINA! <3 and come back running to Miami

  28. Ronaldo Mendonca April 9, 2013 at 9:41 pm #

    Hi Greg,
    What an amazingly well written post !!! I can only add by showing interview I did with her last year. She an incredibly talented DJ, producer, performer, and a very beautifull person inside, and of course, outside as well.
    http://youtu.be/M50zqKPDyA8

  29. sarah nock April 9, 2013 at 11:45 pm #

    The camera is most certainly on her side, but I don't see anything particularly controversial here. Okay, maybe the bathtub scene is a little over the top, but we are talking about the club scene—where even the patrons are creating their own illusions of success, sensuality,and glamour. It's all smoke,mirrors and role play in clubland.

    I can't say that the music in the video really speaks to me, but it speaks to her audience. She's doing what she loves and people are responding to it. There's enough audience out there for everyone. May she continue to enjoy her success.

  30. Amanda April 10, 2013 at 12:06 am #

    Here's an analogy for you:

    Women taking a bubble bath in movies: totally okay.

    Women performing sex scenes in movies: normal and publicly accepted for actors' careers.

    When women in pop music wear lingerie on stage and on global tv: pretty acceptable nowadays depending on age.

    Women in DJ'ing showing sexuality: often discredited.

    It's 2013 now, people should not have to feel repressed. Like Madonna says, "express yourself, don't repress yourself". I think it's an inspiration that Nina opened her personal life to us, and taking a bath while wearing a bathing suit is mild in my opinion.

  31. Ba April 10, 2013 at 7:59 am #

    So I should take seriously this article by the man who does music with Nina? Yeah right

  32. dj miss lucy April 10, 2013 at 7:48 pm #

    If they let clowns like Steve Aoki behind the decks then why not a talented and yes SEXY female DJ? I see no problem here! Everyone has an opinion but any DJ/Producer who knocks a fellow DJ/Producer for being sexy is just jealous, there is no way around it, it is pure jealousy.

  33. how to make things April 10, 2013 at 8:51 pm #

    You recognize thus significantly in relation to this subject, produced me individually consider it from numerous varied angles. Its like women and men don't seem to be interested except it's one thing to accomplish with Lady gaga! Your individual stuffs great. All the time care for it up!

  34. MAX April 11, 2013 at 2:18 am #

    Thank you, Ze! (09. Apr, 2013 at 5:03 pm) for your great comment! People are too naive nowadays and they buy what media sells, without questioning it. There are a lot of talented Djs and artists out there, with a passion for MUSIC over a lifetime and they are not given a chance to perform, meanwhile vain, supperficial types as Plex says (and I totally respect his opinion) are all over the place.

    People who say they like Nina Kraviz as a DJ should try to play one of her sets at home (just as an exercise). They would soon realize that her mixing is totally chaotic, with poor technical ability, it doesn´t have a flow or a message (in case you are brave enough to listen to one set from the beginning to the end).

    Her music can be well done by the producers behind her, like the veteran Radioslave or Ben Clock or many others, whom she conquers with her tipical Russian charm and manners.

    At the end of the day, both parts get what they want, she the attention, glam and money for her narcissistic ego (see the image in the video where she´s powdering her nose with the CHANNEL make-up), they are getting a piece of fresh meat, not so fresh, as she´s been dj-ing since ´96, but fortunately botox has been invented. And the public is tricked and ripped off beeing sold an aspirer to Marylin Monroe disguised in a techno queen.

    Nina Kraviz is a faker product that the creation of Lana del Rey and her annoying presence in the aim of electronic music converts the TECHNO SCENE in a series B Hollywood film.

  35. Pocoyo April 11, 2013 at 4:03 am #

    I understand your point about stereotypes and marketing, but you could pick some better example, this way you just show us your poor broken heart, Greg.

    I could not say if she just being herself or not, I can't judge and its not my business.

    if they are sexy want to dance should they be go go girls? is what you think? what about sexy gay male djs? I have watched many male-dj-performers before, and..I dont CARE. The difference is the audience and I'm sure that talent helps too.

    Theres other most famous djs who are really crap

    I dont like a lot of promotional or press stuff but I just don't give f*, I do care about artists works.

    wish u luck promoting your old remix, its a good one ;)

  36. Scott April 11, 2013 at 7:13 pm #

    I don't think I can place all of my reaction to who she is and what she does as being her responsibility. If I choose to enjoy her Djing, see only a beautiful woman or cringe at a piece of self promotion then that's more my thing than it is hers. Beauty is perhaps something to be understood rather than beheld...it sure knocks the sense out of me on occasion.

  37. Andy April 12, 2013 at 1:07 pm #

    The 'chriswoodward' Greg quotes? I wonder if this is the same Chris Woodward that once informed me that: "There is no room in house music for ugly people."

  38. Siat April 13, 2013 at 2:30 pm #

    The article is well written yes, what you see in the video is the real Nina ;vain, fake ,poser, terribly unnatural in front of the camera and a bit dumb if you ask me .

    She complains about being allergic to the words "sexy" on facebook and that she is been showed "wrong "on the video .. but at the end of the day thats her , thats how she acts and thats how she carries herself in real life , the camera does not lie and she allowed herself to be filmed like that , I mean she is not 16 , for someone in her mid 30s she is really naive to think people are going to buy the "being manipulated "
    Some people like all this about her but most not .. I think at the end of the day thats what makes the video so controversial..is her annoying ways , her narcissim and her hypocrisy not the bathtub or her bikini.
    At the end she is just a dj and someone who makes some "beats" with the help of very good producers , but she is not someone blessed with major talent or a golden voice .. lets see her when she hits 40 something and her beauty fades.

    Someone sensual and beautiful acts natural and classy, theres nothing more off putting than a chic like this.
    Nina likes money , let her have it , Nina likes her beauty which will soon fade and nothing will be left for her to say..
    At the end of the day people might thing she is smart marketing herself like that ($$) but id like to see her in 20 years from now ..Longevity anyone?

  39. Katarzyna Terek May 1, 2013 at 12:10 am #

    Fantastic commentary about Nina. However, isn't it ironic that doing a career in a field exotic to woman, one has to not only smartly handle every single move regarding your actual competency and use your personality perks but deal with the whole aspect of sexuality and femininity and balance it in your favor, because it will always be dragged into that role?
    Nina presents herself as a woman who in fact sacrifices her private life for a career, yet more than anyone she is in the position to make the statements about her private life and include it into her strategy.
    Thank God, no one is questioning her being a good DJ based on a fact, whether she likes sushi or not.

  40. liveart May 3, 2013 at 1:54 am #

    NARCISISM is the best word to describe her. I´ve seen Russian women and other female DJs far more beautiful than her, presenting their art with much more loyalty and with honesty. Judging by her exhibitionism and seek of attention in her moves, she should be a go-go dancer. But...oops go-go dancers don´t earn 3000 Euros a night and don´t travel the world in expensive hotels and indeed cannot powder their noses with Channel 100 Euros face powders. The main problem is, from my point of view, seeing so overrated and overexposed somebody that doesn´t dedicate to this craft with genuine passion, but with insatiable need for ADULATION and LUXURY.

  41. Atticus Jacks May 3, 2013 at 3:08 pm #

    Fantastic article :-)

Trackbacks/Pingbacks

  1. Greg Wilson writes article on Nina Kraviz - Nina responds! - UGS | Underground Source - April 9, 2013

    [...] Greg Wilson – Behind the DJ: Nina Kraviz – The Mistress Of Her Own Myth [...]

  2. Sexualitatea pe scenă: Episodul Nina Kraviz. - April 9, 2013

    [...] povestea a devenit virală când Greg Wilson a publicat un articol în care susținea că artista are succes pentru că știe să se prezinte și nu pentru că are [...]

  3. זהו עולם של גברים | israelunderground - April 9, 2013

    [...] הראשון לזהות אתה הפוטנציאל הגלום בגברת קרביץ, הגיב כאן בצורה מצויינת וחיובית. בניגוד אליו, בחר אריק [...]

  4. BeatSoup » Blog Archive ¿Se valora a Nina Kraviz sólo por su sensualidad? » BeatSoup - April 9, 2013

    [...] surge a raíz de un vídeo y entrevista que Greg Wilson realizó sobre la artista on the road para la revista Resident [...]

  5. Maverick Tendencies | boskabout - April 9, 2013

    [...] Nina’s making her own statement, and regardless of whether or not you might agree with her, or even like the music she records and plays, she’s saying something – she’s causing a reaction and sparking debate. I find it refreshing that she often doesn’t do what people expect her to – in an ever more conformist world it’s reassuring to see anyone out there with maverick tendencies. I’m not saying that she doesn’t or won’t make errors of judgement, mistakes are a part of the journey, but remember, this is no wilting flower we’re talking about here, she’s big enough and ugly enough to take care of herself. – Greg Wilson on Nina Kraviz [...]

  6. Nina Kraviz causes controversy with a bubble bath | Pelski: Music News & Reviews - April 10, 2013

    [...] legend, Greg Wilson rushed to Kraviz’s defence in a lengthy article on his own blog. Wilson articulated the crux of the issue stating that “Nina’s femininity [...]

  7. Nina Kraviz: Feminism in a Bubble Bath | Melissa Fong - April 10, 2013

    [...] is one of those rare moments where my off-time interests mix with my academic work.  I have seen some good commentary on the Nina: Bubble-gate but nothing from a point of view that considers systemic sexism, Feminism [...]

  8. RA’s documentary on DJ Nina Kraviz – Controversy about a Bubble Bath, Gender Clichés & Double Standards - April 11, 2013

    [...] But if a woman shows her beauty and sexiness that’s all of a sudden totally wrong and she gets blamed for it? Sounds like a double standard to [...]

  9. Documentário NINA KRAVIZUltra Dee Jays School - Cursos de DJ e Produção Musical | Ultra Dee Jays School - Cursos de DJ e Produção Musical - April 11, 2013

    [...] DJ Greg Wilson conta em seu blog que conhece sobre ela e dispara “A feminilidade dela é tanto passaporte para a fama e [...]

  10. Fittie onder DJ's over sexy Nina Kraviz | ThePostOnline - April 15, 2013

    [...] en parodieerden de hele ruzie door zichzelf in bad te fotograferen. Kraviz dankte Greg Wilson, die het best doordacht zei: “The main thing is that she deals with it on her own terms – that if there’s any [...]

  11. Maceo Plex contra Nina Kraviz :: MedellinStyle.com - June 23, 2013

    [...] Después de lo sucedido de ha desatado un hilo de comentarios en la plataforma Resident Advisor, y el británico Greg Wilson ha usado su propia página web para exponer una larga y bien metida sobre la visión de Nina Kraviz y cómo influye si innegable belleza, la cual podrás leer aquí. [...]

  12. The Home of DJ J.C. Flores » For Women In Electronic Dance Music, It’s About Beats, Not Gender - September 20, 2013

    […] themselves sexualised in a way that the men have never had to endure,” former U.K.-based DJ Greg Wilson wrote on his blog after the video was released. “[When Nina] allowed herself to be interviewed in a manner that […]

  13. For Women In Electronic Dance Music, It’s About Beats, Not Gender « Celebrity Blok - September 20, 2013

    […] themselves sexualised in a way that the men have never had to endure,” former U.K.-based DJ Greg Wilson wrote on his blog after the video was released. “[When Nina] allowed herself to be interviewed in a manner that […]

  14. Is There Sexism in EDM? | SMF Ent. - October 15, 2013

    […] themselves sexualised in a way that the men have never had to endure,” former U.K.-based DJ Greg Wilson wrote on his blog after the video was released. “[When Nina] allowed herself to be interviewed in a manner […]

  15. Nina Kraviz strikes back over her infamous “bathtub” scene: “DJs take baths sometimes.” – Beatport News - March 7, 2014

    […] his post, entitled “The Mistress Of Her Own Myth,” Greg Wilson […]

  16. Beyond the DJ Booth: Locating the Politics of Gender in Dance Music | Bluestockings Redesign - May 3, 2014

    […] According to Greg Wilson, a pioneer in the UK dance music scene back in the 80s, the (sexist) criticism Kraviz received for her interview—like from DJ Maceo Plex, who wrote on his Facebook “All i gotta say is i’m so happy blatant uses of sexuality and superficiality can take the place of hustling vinyl and spending countless hours in the studio”—was not entirely unfair. Kraviz, he claims, is ‘the mistress of her own myth.’ Wilson describes her as playing into gender stereotypes for appearing on camera in a bikini—though as Kraviz pointed out, “The party in Bulgaria was on the beach. So you wanted me to be on the beach in winter cloths? Just not to be miss understood?”—and finds it ironic that she would discuss the gender-specific obstacles she faces as a female DJ in this context. […]

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